CSL feature in the April 2010 of PharmaTimes on KAM:

This edition featured a major article on Key Account Management titled:

This article was based on a BHBIA workshop on KAM organised by Simon Brander with the help of other industry people on behalf of the BHBIA (British Healthcare Business Information Association)

This workshop had presentations from the Cranfield School of Management, Sanofi Aventis, GSK, Bayer Schering and Napp.

CSL are quoted in the article and which has an interesting feature on CSL next to it which talks about the work they are doing at Sanofi Aventis and UCB.

We won the Advanced Analytics BOBI Award

CSL wins BHBIA BOBI award:
We are pleased to announce that we were successful in winning the Advanced Analytics BOBI award at this years Annual conference.

Winning Entry
"It wasn't raining when Noah Built the Ark" Sanofi-Aventis/CSL

Executive Summary:
A newly merged organisation with a range of diverse reporting systems. An external environment changing at a faster rate than ever before. A number of new data sources entering the public domain.

During 2007 and 2008 Sanofi-Aventis 'I -plan' – developed in conjunction with CSL – met these challenges head on, moving the company away from a business planning process which was both cumbersome and inconsistent to one which aligns the company more closely than ever before with the NHS and which is already delivering significant benefits across the UK business.

Judges comments about why this entry stood out:
This innovative project set out to align company strategy with NHS priorities at a local level, incorporating a broad range of stakeholder views and sources of data.The judges were especially impressed with the way the system was able to incorporate information from across the company in a way that ensures the knowledge base is always up to date. It was also pleasing to see that the project has been able to demonstrate a significant positive impact on the UK business. What set this project apart was the way a sophisticated interactive solution was able to simply present a very complex set of inputs in a transparent way to provide clear guidance and insight to end users, linked to a robust evidence base.

For more information on CSL's account planning solution 'Kappa' please e-mail leer@csl-uk.com

ALSO

Lee Ronan was announced as a new member of the BHBIA executive committee
http://www.bhbia.org.uk/

The BHBIA's aim is 'To promote and enhance the professionalism and value of Business Intelligence within the Healthcare Industry.' and I am honoured to be given this opportunity to be involved with the BHBIA as we stand 'On the Edge' of change.